Friday, September 25, 2009


I stumbled upon this simply by chance and was unbelivably touched. As a psychology student I have beenm exposed to the community and seen and know of the horrors of rape in my country. The rape rate is soaringly high and is perpetuated by ignorance. Many African males diagnosed with HIV/AIDS believe that having sex with a virgin will "cure" them. I encourage all of you to enter and help victims of rape in South Africa.

Jimmy Choo has designed the limited edition, Project PEP Collection to support the Elton John AIDS Foundation and are donating 25% of net sales to the Simelela Rape Centre in South Africa.

Why is 72 the key number for this project?
After exposure to HIV, victims of rape have just 72 hours to visit the clinic and start a course of potentially lifesaving PEP treatment. With funding from Project PEP, the Elton John AIDS Foundation can ensure the clinic remains open day and night, providing 24/7 access for this crucial first treatment.

Help raise awareness and spread this 72 hour message by entering our competition and uploading a photo inspired by 'You, Your Shoes and 72'. You will be in with a chance to win exclusive prizes and the opportunity to be featured in an exhibition at the launch event of Project PEP at Selfridges in London on 29th October.

Please visit the website and enter. Then blog your entries on your site and link back to the website. Help get the word out and help victims of rape. 

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